What’s Budding?

The MENA region is ripe with opportunities for those in the fresh produce industry. With a rising population and a greater awareness of the importance of a healthy lifestyle, the demand for fresh fruits and vegetables has skyrocketed in recent years. According to recent statistics, the region is one of the fastest-growing markets with imports of fruits and vegetables expected to reach $30 billion by 2025.

Juiciest Imports Of Last Year :

In the past year alone, the region has imported over $1.8 billion worth of bananas, $1.1 billion of apples, $911 million of grapes, and $794 million of oranges. That’s not all – the MENA region is also a major importer of vegetables, with onions topping the list with an import value of $1.4 billion, followed closely by tomatoes at $1.3 billion, potatoes at $925 million, and peppers at $522 million. These figures represent a rapidly growing market for fresh produce, with governments in the Gulf aiming to import the best quality produce first in the global market, now is the perfect time to start exporting your fresh fruits and vegetables!

The Rise of Superfoods:

Middle East’s Newest
Health Obsession 
Superfoods are taking center stage in the overall exports of Middle Eastern Nations. From chia seeds, acai berries, avocados, kale to goji berries, consumers are turning to these superfoods to power up their diets. According to a report by Research and Markets, the Middle East’s import of superfoods is expected to reach $2.3 billion by 2026, driven by the growing trend for these Superfoods.

Tap Into The Market With Us


Get Ahead Of The Game

Connect with five top wholesale and retail distributors of fresh produce in MENA every month! This will help you to know your buyer’s exact needs, introduce your business and maximize your opportunity to export with a significant advantage over your competitors.

Get Ahead Of The Game

By setting up your free trade outlet at the region’s leading B2B e-commerce portal, you can gain access to a wider audience of potential exporters & distributors, increase your visibility, and boost your exports.

Nothing Matches Face-To-Face

Our 3-day event is where you’ll get to meet your potential business partners face to face!  With over 10,000 Middle East buyers attending the expo, this is your chance to showcase your products, build valuable relationships, and grow your business in the region.

Become Ready For The Trade

Worried about the paperwork that comes with entering a new market? We’ve got your back! Join us and get end-to-end support for product registration and warehousing, allowing you to streamline your business operations and maximize efficiency.

Promising Markets

Red & Juicy

Citrus Fruits

Tropical & Exotic


Fresh Flowers


Leafy Greens


Get on Board

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    World Trade Center, Dubai, UAE

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