Organic Majlis

A series of online roundtable conversations between international suppliers and regional buyer community to develop trade.

May - October 2022

MONTHLY MEETING FOR SUPPLIERS WITH
MARKET EXPERTS AND BUYERS IN THE MIDDLE EAST AND NORTH AFRICA

The Majlis – translated as a council or the place of sitting in Arabic has been a pillar of the society, bringing the community together to openly share and discuss matters of importance.

The Organic & Natural Products Expo has been bringing the business community together for the last 20 years through online platforms and at the annual face-to-face event in Dubai every December.

With the launch of the Organic Majlis, the majlis aims to bring together 4 to 6 globally recognized thought- leaders who are invited for their exceptional contributions and unique perspective on the key sectors within the industry viz. Food & Beverage, Beauty & Cosmetics, Health & Wellness, Sustainable Living and Agriculture & Environment. In each Majlis, along with manufacturers, producers and suppliers we encourage importers, distributors and wholesalers to contribute and engage.

Join us on a journey towards the future led by visionaries, pioneers, leaders, and experts within the organic and natural industry across the MENA region.

UPCOMING SESSION PANELISTS


Tomás Guerrero

Director,
Halal Trade and Marketing Center


Zubair Ahmed

Head of Marketing and International Sales
Al Islami Foods

Dr. Ashraf Mahate

Chief Economist - Export Markets,
Department of Economy and Tourism

Monique Naval

Senior Analyst - Food and Nutrition
Euromonitor International

KEY MARKET SECTORS
IN FOCUS

WHY SHOULD YOU BE A PART OF THE
ORGANIC MAJLIS?

Source profitable and high demand products
Real-time product presentations
Accelerate your market entry into the Middle East
Connect with those who matters to your business

MAJLIS ATTENDEES

ONLINE TRADE SESSIONS THAT YOU MISSED

CHOOSE YOUR
MAJLIS SESSION

 
The Halal market is a fast-growing business niche composed of 1.8 billion Muslim people and 57 Muslim-majority countries and valued at more than 2 trillion dollars. It includes all sectors providing beneficial products to human beings and therefore are Tayyeb, which is healthy and quality. Natural and organic products are Halal by default in most cases, and for this reason, and despite needing the Halal certification to be marketed in the 57 OIC countries, they are becoming so popular and in-demand among the Muslim’s consumers across the world.
02.15 – 02.20
Welcome remarks
02.20 – 02.50
The Halal F&B market: Key Challenges and Opportunities
02.50 – 02.55
Intro to HTMC and Organic and Natural Products Expo
02.55 – 03.25
Import of Natural and Organic Products into the UAE
03.25 – 03.40
Exploring opportunities for Organic and Natural products in the halal economy – Mr. Zubair Ahmed
03.40 – 03.45
Closing Remarks
15:00 – 15:05 GST
Opening of the majlis and welcome remarks
15:05 – 15:10 GST
Opening remarks from webinar moderator
15:10 – 15:50 GST
Growth and trends within the organic and natural industry in the MENA region. In the past 4 years, there has been a 60% increase in shelf space in the MENA region. In 2022, the organic and natural F&B market is said to be worth $18.42 billion. Similarly, with natural and organic beauty, the per capita spend on beauty is more than 240$ in the region, a lot more than the global average and the market is currently valued at $5billion. With Dubai alone which is the world’s 3rd largest re-exporter having $546 billion worth of goods being sent out, Middle East is fast emerging as a global re-export hub.

The time is ripe for organic and natural, what will shape its future?
  • Understanding the GCC’s organic and natural consumption appetite along with it’s potential as a hub for re-export to the wider region.
  • Decoding the post-pandemic era – Helping conscious consumers achieve their healthy, sustainable, and clean-living goals through organic and natural products.
  • The role of technology such as blockchain and NFTs that will drive massive growth for the organic and natural community.
  • E-commerce – Redefining how organic products will be retailed and consumed, what can producers to do quickly adapt and stay agile during dynamic market conditions.
15:50 – 15:55 GST
Networking break
15:55 – 16:30 GST
Roadblocks, challenges, and opportunities for the organic and natural community in the coming decade. While the potential and demand for organic and natural products in the MENA region may be immense. It’s important to understand its complexity due to the diverse demographics. The right understanding of the market will ensure consumer demands are catered to and provide scope for further expansion

What will it take to crack the code?
  • Growth of organic labels across product categories and strengthening supplier relationships to launch and introduce new products in the region.
  • Organic and “What else?”, placing innovation and sustainability at the heart of organic and natural to ensure it’s sustained continued growth.
  • Strengthening existing supply chain, distribution and exploring new avenues for distribution to ensure product availability across all consumer touchpoint.
16.30 – 16:35 GST
Closing remarks by webinar moderator.
8:30 – 09:15 GST
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BE PART OF THE INNER CIRCLE WHEN IT COMES TO
ORGANIC TRADE IN THE MIDDLE EAST AND NORTH AFRICA

WHAT WE HAVE DELIVERED SO FAR

44000+

Live buyer attendees

2800+

Pre scheduled live meetings

4366+

Product Enquiries delivered

“I think there’s huge potential for organic market expansion- there’s a great base of people from all over that are well educated and he means to buy organic. It’s a great market and it has a lot of potential. I think expo’s such as this are very important to get buyer out to meet suppliers.”

Melody Meyer Board President of Orgainc Trade Association

“I started receiving buyer leads immediately after I signed up. I connected with the buyers through pre-scheduled meetings and signed my 1st proforma Invoice of first order within 2 months. Never seen faster results at any other expo.”

Eng. Daniele Ruaro COO at DIAMOND LIFE

“We have found our market!
We found café chain owners and a lot of distributors from 7 countries so far at the expo. We had lucrative discussions using the Online B2B Platform that have opened a doorway into this region for our sustainable coffee products. We plan on bringing a larger contingency under a Papa New Guinea country pavilion next year.”

Emma Orea Director at ICP

“We used the Organic Digital Trade Platform to connect with about 11 buyers online and pre-scheduled meetings with them.There are a lot of business owners and key decision makers registered on the web portal. I am looking forward to connecting with them and doing business.”

Christopher K Tetteh Founder at Shea Butter Central

“While the demand for organic and natural has hiked this year, it has been a challenging year for businesses, and we needed a platform like the expo where we could keep the economy going. It is great to see how the show has explored online and offline opportunities to connect buyers and suppliers this year.”

Anamika Hans COO at Bevarabia

“The Digital Expo has enabled us to get in contact with interested buyers through the Live Product Demos and interactive tools on the portal. The organizers have been very effective in the matchmaking process and setting up face-to-face meetings.”

Serene Cha Business Director at Nature's Superfoods

“It was interesting to be a part of this format and it helped us understand the demand for our products in the region even better. The portal is an evolved platform for beauty brands like us in Europe, who are able to still make trade connections and conversations without any barriers.”

Sharon Raston Founder at Kukita

    4X Export Growth

    Live Product Demo

    Online b2b Shop

    Targeted Buyer List

    Product Enquiries

    35,000 Social Media

    Product Launches

    Dr. Ashraf Mahate

    Chief Economist Dubai Industries and Exports

    Dr. Ashraf Mahate is currently the Chief Economist at Dubai Industries and Exports, which is the industrial development and trade promotion organisation within the Emirate of Dubai and an agency of the Dubai Department of Economy and Tourism part of the Government of Dubai. In his current capacity, Dr. Mahate provides econometric analysis, evidence-based policy design and development, information and advice to key decision makers that promotes a structured as well as detailed understanding of industrial development and trade policy’s role in economic growth, diversification and development of Dubai and the United Arab Emirates. Dr. Mahate is responsible for overseeing thought leadership within Dubai Industries and Exports in the areas of Industrial development, trade, trade policy, entrepreneurship, creativity and innovation.

    As a professional economist with high-level management experience in the region, Dr. Mahate is an advisor to the SME sector, especially in the area of trade.

    Monique Naval

    Senior Analyst, Food and NutritionEuromonitor International

    Monique is a Senior Analyst with Euromonitor International in the UAE. In her current role, she is part of the global Food and Nutrition team that provides strategic recommendations to the world’s largest FMCG companies, shaping the food industry. She is the Dairy Products and Alternatives global project lead and the Food and Nutrition regional lead for Middle East and North Africa. She actively engages with main industry players, creates datasets, authors annual reports, and is regularly featured in both local and international media outlets. A seasoned speaker, she has delivered keynote presentations in international conferences and webinars such as Gulfood, Organic and Natural Expo, Anuga, ISM, and ‘More than Food’ webinar hosted by the European Union.

    Kirti Meghnani

    Kirti manages the procurement for one of the largest retail groups within the region – Choithrams Group. He has spent over three decades across various divisions within the group, steering its journey of success from one milestone to another. Commencing with IT and then moving onto Logistics and Distribution in 1995, followed by a five-year stint in inventory management, he was named the Head of Merchandising in 2008 and Assistant Retail Manager in 2010. In 2012, he went on to become the Group Procurement Manager and has since then remained at the helm of sourcing for the renowned organization.