Organic Majlis

malaysia-external-trade-development-corporation-matrade-logo-vector
Framtech

The Role of Smart Farming
Technologies in Agriculture

Join us live with FarmTech leaders and industry experts

19th September, 3 PM Dubai Time

Register to Attend, Free of Cost!
arva

Arva Gadiwala

Co-Founder & Partner
 Farm Fresh Harvest
 (One of UAE's largest smart agriculture farm)

Tara

Tarannum M.

Managing Director

Al Aliyo Hydrofarms & Ocean Recycling
 (Leading hydroponic farms in the Middle East)

may-hani

May Hani

Lead of Rural Transformation at the North-Africa & Near-East Regional Office in Cairo (RNE) FAO

Faten Adada

Faten Adada


Agriculture & Rural Development Expert, RNE FAO

arva

Arva Gadiwala

Co-Founder & Partner
 Farm Fresh Harvest
 (One of UAE's largest smart agriculture farm)

Tara

Tarannum M.

Managing Director

Al Aliyo Hydrofarms & Ocean Recycling
 (Leading hydroponic farms in the Middle East)

Mohammed Aissaoui

Mohammed Aissaoui

Founder & CEO

My Farm Dubai
 (One of MENA's top organic farms)

Hatim

Hatim Morbiwala

Director

Growhub
 (Leading Farming Solutions Provider)

Mohammed Aissaoui

Mohammed Aissaoui

Founder & CEO

My Farm Dubai
 (One of MENA's top organic farms)

Hatim

Hatim Morbiwala

Director

Growhub
 (Leading Farming Solutions Provider)

The MENA region is home to some of the world’s largest and fastest- growing economies, including the United Arab Emirates, Saudi Arabia, and Qatar, with significant investments being made in modernizing their farming systems. The focus on sustainability and reducing water usage has led to the adoption of advanced technologies such as drip irrigation, hydroponics, and vertical farming. MENA’s vertical farming market was worth 600 million in 2020 and is expected to grow at approximately 26.4% p.a, eventually reaching USD1.9 billion by 2025.

With this masterclass, we aim to bring together all the industry experts and Agritech leaders in the Gulf to address the growing demand for this farming solutions and technology and identify opportunities and challenges of the market.

Meet the Panelists

May Hani


Lead of Rural Transformation at the North-Africa & Near-East Regional Office in Cairo (RNE) FAO

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Faten Adada


Agriculture & Rural Development Expert, RNE FAO

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Dr Ahmad Mukhtar

Sr. Economist, Regional Office for North Africa and Near East FAO

Mohamed represents five generations of farming heritage. Leveraging his engineering background, he has pioneered a blend of low-tech and new-tech solutions to enhance organic food production safely. His primary mission is to establish circular systems, which are a cornerstone in achieving the UAE’s food security goals.

Arva Gadiwala

Co-Founder & Partner

Farm Fresh Harvest
 (One of UAE's largest smart agriculture farm)

Farm Fresh Harvest is a prominent UAE-based agricultural company specializing in the cultivation of herbs and exotic vegetables using cutting-edge hydroponic technology. With a commitment to innovation and sustainability, Arva Gadiwala and Farm Fresh Harvest are at the forefront of a green revolution, making strides toward a more self-reliant and eco-conscious UAE.

Tarannum M.

Managing Director
Al Aliyo Hydrofarms & Ocean Recycling
 (Leading hydroponic farms in the Middle East)

Tarannum leads a mission to revolutionize the food industry through sustainable agriculture, emphasizing environmental stewardship, resource efficiency, and community empowerment via advanced hydroponic farming techniques and innovative technologies. Her visionary leadership shapes a more sustainable future for the industry.

Mohammed Aissaoui

Founder & CEO
My Farm Dubai
 (One of MENA's top organic farms)

Mohamed represents five generations of farming heritage. Leveraging his engineering background, he has pioneered a blend of low-tech and new-tech solutions to enhance organic food production safely. His primary mission is to establish circular systems, which are a cornerstone in achieving the UAE’s food security goals.

Hatim Morbiwala

Director



Growhub (Leading Farming Solutions Provider)

Hatim is primarily focused on research and development, where he is using advanced technologies like Internet of things, Computer Vision and Machine Learning to create smart farms of the future. He also holds an M.Sc in Environmental Technology from Imperial College London, focusing on Sustainability, Energy and Water Management.

15:00 – 15:05 GST
Opening of the majlis and welcome remarks
15:05 – 15:10 GST
Opening remarks from webinar moderator
15:10 – 15:50 GST
Growth and trends within the organic and natural industry in the MENA region. In the past 4 years, there has been a 60% increase in shelf space in the MENA region. In 2022, the organic and natural F&B market is said to be worth $18.42 billion. Similarly, with natural and organic beauty, the per capita spend on beauty is more than 240$ in the region, a lot more than the global average and the market is currently valued at $5billion. With Dubai alone which is the world’s 3rd largest re-exporter having $546 billion worth of goods being sent out, Middle East is fast emerging as a global re-export hub.

The time is ripe for organic and natural, what will shape its future?
  • Understanding the GCC’s organic and natural consumption appetite along with it’s potential as a hub for re-export to the wider region.
  • Decoding the post-pandemic era – Helping conscious consumers achieve their healthy, sustainable, and clean-living goals through organic and natural products.
  • The role of technology such as blockchain and NFTs that will drive massive growth for the organic and natural community.
  • E-commerce – Redefining how organic products will be retailed and consumed, what can producers to do quickly adapt and stay agile during dynamic market conditions.
15:50 – 15:55 GST
Networking break
15:55 – 16:30 GST
Roadblocks, challenges, and opportunities for the organic and natural community in the coming decade. While the potential and demand for organic and natural products in the MENA region may be immense. It’s important to understand its complexity due to the diverse demographics. The right understanding of the market will ensure consumer demands are catered to and provide scope for further expansion

What will it take to crack the code?
  • Growth of organic labels across product categories and strengthening supplier relationships to launch and introduce new products in the region.
  • Organic and “What else?”, placing innovation and sustainability at the heart of organic and natural to ensure it’s sustained continued growth.
  • Strengthening existing supply chain, distribution and exploring new avenues for distribution to ensure product availability across all consumer touchpoint.
16.30 – 16:35 GST
Closing remarks by webinar moderator.
8:30 – 09:15 GST
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8:30 – 09:15 GST
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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Meet the Panelists

May Hani


Lead of Rural Transformation at the North-Africa & Near-East Regional Office in Cairo (RNE) FAO

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Faten Adada


Agriculture & Rural Development Expert, RNE FAO

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Arva Gadiwala

Co-Founder & Partner

Farm Fresh Harvest
 (One of UAE's largest smart agriculture farm)

Farm Fresh Harvest is a prominent UAE-based agricultural company specializing in the cultivation of herbs and exotic vegetables using cutting-edge hydroponic technology. With a commitment to innovation and sustainability, Arva Gadiwala and Farm Fresh Harvest are at the forefront of a green revolution, making strides toward a more self-reliant and eco-conscious UAE.

Tarannum M.

Managing Director
Al Aliyo Hydrofarms & Ocean Recycling
 (Leading hydroponic farms in the Middle East)

Tarannum leads a mission to revolutionize the food industry through sustainable agriculture, emphasizing environmental stewardship, resource efficiency, and community empowerment via advanced hydroponic farming techniques and innovative technologies. Her visionary leadership shapes a more sustainable future for the industry.

Mohammed Aissaoui

Founder & CEO
My Farm Dubai
 (One of MENA's top organic farms)

Mohamed represents five generations of farming heritage. Leveraging his engineering background, he has pioneered a blend of low-tech and new-tech solutions to enhance organic food production safely. His primary mission is to establish circular systems, which are a cornerstone in achieving the UAE’s food security goals.

Hatim Morbiwala

Director



Growhub (Leading Farming Solutions Provider)

Hatim is primarily focused on research and development, where he is using advanced technologies like Internet of things, Computer Vision and Machine Learning to create smart farms of the future. He also holds an M.Sc in Environmental Technology from Imperial College London, focusing on Sustainability, Energy and Water Management.

Dr Ahmad Mukhtar

Sr. Economist, Regional Office for North Africa and Near East FAO

Mohamed represents five generations of farming heritage. Leveraging his engineering background, he has pioneered a blend of low-tech and new-tech solutions to enhance organic food production safely. His primary mission is to establish circular systems, which are a cornerstone in achieving the UAE’s food security goals.

15:00 – 15:05 GST
Opening of the majlis and welcome remarks
15:05 – 15:10 GST
Opening remarks from webinar moderator
15:10 – 15:50 GST
Growth and trends within the organic and natural industry in the MENA region. In the past 4 years, there has been a 60% increase in shelf space in the MENA region. In 2022, the organic and natural F&B market is said to be worth $18.42 billion. Similarly, with natural and organic beauty, the per capita spend on beauty is more than 240$ in the region, a lot more than the global average and the market is currently valued at $5billion. With Dubai alone which is the world’s 3rd largest re-exporter having $546 billion worth of goods being sent out, Middle East is fast emerging as a global re-export hub.

The time is ripe for organic and natural, what will shape its future?
  • Understanding the GCC’s organic and natural consumption appetite along with it’s potential as a hub for re-export to the wider region.
  • Decoding the post-pandemic era – Helping conscious consumers achieve their healthy, sustainable, and clean-living goals through organic and natural products.
  • The role of technology such as blockchain and NFTs that will drive massive growth for the organic and natural community.
  • E-commerce – Redefining how organic products will be retailed and consumed, what can producers to do quickly adapt and stay agile during dynamic market conditions.
15:50 – 15:55 GST
Networking break
15:55 – 16:30 GST
Roadblocks, challenges, and opportunities for the organic and natural community in the coming decade. While the potential and demand for organic and natural products in the MENA region may be immense. It’s important to understand its complexity due to the diverse demographics. The right understanding of the market will ensure consumer demands are catered to and provide scope for further expansion

What will it take to crack the code?
  • Growth of organic labels across product categories and strengthening supplier relationships to launch and introduce new products in the region.
  • Organic and “What else?”, placing innovation and sustainability at the heart of organic and natural to ensure it’s sustained continued growth.
  • Strengthening existing supply chain, distribution and exploring new avenues for distribution to ensure product availability across all consumer touchpoint.
16.30 – 16:35 GST
Closing remarks by webinar moderator.
8:30 – 09:15 GST
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8:30 – 09:15 GST
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

Program Schedule

TIME SLOT (GST) PM Topic Speaker

03:00 – 03:10

 Official opening & Welcome Remarks GL Exhibitions

03:10 – 03:50

 The Role of Smart Farming Technologies in Agriculture.
  • Innovative Agri-Tech Solution
  • Adapting to Local Agro-Ecology
  • Digital Farming in the Middle East
  • New Techniques of Sustainable Farming
    Subtopics: Hydroponics, Vertical, Drip irrigation, Aeroponics.
  • Future of Agriculture in the Middle East
  • Invited speakers from -
  • Agri-Tech Companies,
  • Agricultural Associations,
  • Farmers and Agriculturists,
  • Supply Chain Experts,
  • Startup Founders

03:50 – 04:00

 Question and Answers session GL Exhibitions

04.00 - 04.05

 Closing Remarks GL Exhibitions
15:00 – 15:05 GST
Opening of the majlis and welcome remarks
15:05 – 15:10 GST
Opening remarks from webinar moderator
15:10 – 15:50 GST
Growth and trends within the organic and natural industry in the MENA region. In the past 4 years, there has been a 60% increase in shelf space in the MENA region. In 2022, the organic and natural F&B market is said to be worth $18.42 billion. Similarly, with natural and organic beauty, the per capita spend on beauty is more than 240$ in the region, a lot more than the global average and the market is currently valued at $5billion. With Dubai alone which is the world’s 3rd largest re-exporter having $546 billion worth of goods being sent out, Middle East is fast emerging as a global re-export hub.

The time is ripe for organic and natural, what will shape its future?
  • Understanding the GCC’s organic and natural consumption appetite along with it’s potential as a hub for re-export to the wider region.
  • Decoding the post-pandemic era – Helping conscious consumers achieve their healthy, sustainable, and clean-living goals through organic and natural products.
  • The role of technology such as blockchain and NFTs that will drive massive growth for the organic and natural community.
  • E-commerce – Redefining how organic products will be retailed and consumed, what can producers to do quickly adapt and stay agile during dynamic market conditions.
15:50 – 15:55 GST
Networking break
15:55 – 16:30 GST
Roadblocks, challenges, and opportunities for the organic and natural community in the coming decade. While the potential and demand for organic and natural products in the MENA region may be immense. It’s important to understand its complexity due to the diverse demographics. The right understanding of the market will ensure consumer demands are catered to and provide scope for further expansion

What will it take to crack the code?
  • Growth of organic labels across product categories and strengthening supplier relationships to launch and introduce new products in the region.
  • Organic and “What else?”, placing innovation and sustainability at the heart of organic and natural to ensure it’s sustained continued growth.
  • Strengthening existing supply chain, distribution and exploring new avenues for distribution to ensure product availability across all consumer touchpoint.
16.30 – 16:35 GST
Closing remarks by webinar moderator.
8:30 – 09:15 GST
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8:30 – 09:15 GST
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s

Program Schedule

TIME SLOT (GST) PM Topic Speaker

03:00 – 03:10

 Official opening & Welcome Remarks GL Exhibitions

03:10 – 03:50

 The Role of Smart Farming Technologies in Agriculture.
  • Innovative Agri-Tech Solution
  • Adapting to Local Agro-Ecology
  • Digital Farming in the Middle East
  • New Techniques of Sustainable Farming
    Subtopics: Hydroponics, Vertical, Drip irrigation, Aeroponics.
  • Future of Agriculture in the Middle East
  • Invited speakers from -
  • Agri-Tech Companies,
  • Agricultural Associations,
  • Farmers and Agriculturists,
  • Supply Chain Experts,
  • Startup Founders

03:50 – 04:00

 Question and Answers session GL Exhibitions

04:00 – 04:05

 About the Expo 2023 GL Exhibitions

04.05 - 04.15

 Closing Remarks GL Exhibitions
Date Country Slot In collaboration with
26th April 2023 Spain

03.00-03.05pm
Opening Remarks – 5 mins GL Exhibitions

03.05pm-03.20pm
Opening Keynote Session – Middle East Organic & Natural market: Key challenges and opportunities for Spanish companies

03.20pm-03.50pm
Hear from top buyers – Exploring demand and evaluating competition for Spanish products in the Middle East market

03.50pm-03.55pm
Promo video Organic and Natural Products Expo 2022

03.55pm-04.25pm
- Finding the right distribution partner, pricing your product competitively and ensuring product-market fit

04.25pm – 04.40pm
Understanding export requirements, product registration formalities along with warehousing and distribution options

04.40pm-04.55pm
– Question & Answers

04.25pm-04.30pm
– Closing Remarks

 Bioeco Actual Add me to the meeting
15:00 – 15:05 GST
Opening of the majlis and welcome remarks
15:05 – 15:10 GST
Opening remarks from webinar moderator
15:10 – 15:50 GST
Growth and trends within the organic and natural industry in the MENA region. In the past 4 years, there has been a 60% increase in shelf space in the MENA region. In 2022, the organic and natural F&B market is said to be worth $18.42 billion. Similarly, with natural and organic beauty, the per capita spend on beauty is more than 240$ in the region, a lot more than the global average and the market is currently valued at $5billion. With Dubai alone which is the world’s 3rd largest re-exporter having $546 billion worth of goods being sent out, Middle East is fast emerging as a global re-export hub.

The time is ripe for organic and natural, what will shape its future?
  • Understanding the GCC’s organic and natural consumption appetite along with it’s potential as a hub for re-export to the wider region.
  • Decoding the post-pandemic era – Helping conscious consumers achieve their healthy, sustainable, and clean-living goals through organic and natural products.
  • The role of technology such as blockchain and NFTs that will drive massive growth for the organic and natural community.
  • E-commerce – Redefining how organic products will be retailed and consumed, what can producers to do quickly adapt and stay agile during dynamic market conditions.
15:50 – 15:55 GST
Networking break
15:55 – 16:30 GST
Roadblocks, challenges, and opportunities for the organic and natural community in the coming decade. While the potential and demand for organic and natural products in the MENA region may be immense. It’s important to understand its complexity due to the diverse demographics. The right understanding of the market will ensure consumer demands are catered to and provide scope for further expansion

What will it take to crack the code?
  • Growth of organic labels across product categories and strengthening supplier relationships to launch and introduce new products in the region.
  • Organic and “What else?”, placing innovation and sustainability at the heart of organic and natural to ensure it’s sustained continued growth.
  • Strengthening existing supply chain, distribution and exploring new avenues for distribution to ensure product availability across all consumer touchpoint.
16.30 – 16:35 GST
Closing remarks by webinar moderator.
8:30 – 09:15 GST
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
8:30 – 09:15 GST
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
8:30 – 09:15
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s
8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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8:30 – 09:15
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KEY MARKET SECTORS
IN FOCUS

Vegan and free from products – From a mere trend to mainstream

Veganism and the rising consumption of plant-based alternatives is booming in the Middle East. Research suggests that close to 52% of Gen Z population are actively trying to cut down on meat and animal-based products in their diets and are replacing it with healthy plant-based alternatives. This only goes to show that vegan and free from products are not just restricted to a fringe niche populatio

Mom & child products – The organic child

There are close to 120,000 new-borns every year in the UAE alone. For moms in the Middle East, there is a growing interest to use organic and natural products for their babies as a healthy child raising practice. Through the right education and awareness, the demand for mom and child products will offer huge potential for growth and scalability. The upgrade will happen quicker if suppliers are abl

Organic beauty - Cruelty free and vegan cosmetics

The Gulf states have one of the highest per capita incomes in the world. A recent study suggested that women in UAE and Saudi Arabia are amongst the world’s highest spenders on cosmetics, beauty, and personal care products. A good majority of these big spenders are increasingly looking at natural, vegan and cruelty free cosmetics. Not only are these consumers looking to move away due to natu

Organic honey - Pure, raw and in demand

The Middle East market for organic honey is set to reach $1.1 billion by 2025. In a post-pandemic world, where everyone’s focus is on enhancing immunity and wellness, the demand for pure, natural honey is set to soar especially in the Middle East and Africa. Consumers are also very interested to know more about honey, its flavour, it’s origin and general bee-keeping conditions. Conside

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    21st Middle East Organic & Natural Products Expo

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    WHAT WE HAVE DELIVERED SO FAR

    44000+

    Live buyer attendees

    2800+

    Pre scheduled live meetings

    4366+

    Product Enquiries delivered

    “I think there’s huge potential for organic market expansion- there’s a great base of people from all over that are well educated and he means to buy organic. It’s a great market and it has a lot of potential. I think expo’s such as this are very important to get buyer out to meet suppliers.”

    Melody Meyer Board President of Orgainc Trade Association

    “I started receiving buyer leads immediately after I signed up. I connected with the buyers through pre-scheduled meetings and signed my 1st proforma Invoice of first order within 2 months. Never seen faster results at any other expo.”

    Eng. Daniele Ruaro COO at DIAMOND LIFE

    “We have found our market!
    We found café chain owners and a lot of distributors from 7 countries so far at the expo. We had lucrative discussions using the Online B2B Platform that have opened a doorway into this region for our sustainable coffee products. We plan on bringing a larger contingency under a Papa New Guinea country pavilion next year.”

    Emma Orea Director at ICP

    “We used the Organic Digital Trade Platform to connect with about 11 buyers online and pre-scheduled meetings with them.There are a lot of business owners and key decision makers registered on the web portal. I am looking forward to connecting with them and doing business.”

    Christopher K Tetteh Founder at Shea Butter Central

    “While the demand for organic and natural has hiked this year, it has been a challenging year for businesses, and we needed a platform like the expo where we could keep the economy going. It is great to see how the show has explored online and offline opportunities to connect buyers and suppliers this year.”

    Anamika Hans COO at Bevarabia

    “The Digital Expo has enabled us to get in contact with interested buyers through the Live Product Demos and interactive tools on the portal. The organizers have been very effective in the matchmaking process and setting up face-to-face meetings.”

    Serene Cha Business Director at Nature's Superfoods

    “It was interesting to be a part of this format and it helped us understand the demand for our products in the region even better. The portal is an evolved platform for beauty brands like us in Europe, who are able to still make trade connections and conversations without any barriers.”

    Sharon Raston Founder at Kukita

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