1st August, 2025
Founder and Managing Director of Taste Studio
We spoke to Hitesh Sharma, founder and managing director of Taste Studio, a leading UAE-based culinary consultancy and catering company known for its creative and sustainable approach to food. From humble beginnings, Hitesh chanced upon an opportunity he astutely converted into a thriving business that now caters to over 1,500 corporate clients daily, all prepared in a personally owned 12,000 sqm state-of-the-art kitchen. Under his strategic leadership, Taste Studio has expanded threefold, serving esteemed clients such as Boston Consulting Group, Jotun Group, DP World, UD Trucks, Hyundai Mobis, and The Agenda. In this interview, Hitesh shares how his team is blending wellness, innovation, and conscious sourcing to shape the future of food experiences in the region.
How does Taste Studio incorporate sustainability and creativity into the culinary concepts you develop?
At Taste Studio Catering, sustainability and creativity are at the heart of every concept we craft. We continuously explore innovative techniques to reduce food waste, incorporate seasonal and locally sourced ingredients, and design menus that not only delight the palate but also respect the environment. Our culinary team thrives on fusing tradition with innovation, creating immersive dining experiences that are both memorable and mindful.
What trends in organic, clean-label, or plant-based products are shaping the menus and experiences you design?
We are seeing a growing demand for nutrient-dense, whole-food menus that cater to health-conscious clients. As a result, we’ve introduced plant-forward concepts, vegan canapés, and refined sugar-free desserts that align with wellness goals without compromising on flavor or presentation.
How do you evaluate suppliers or products when sourcing for your projects?
When sourcing ingredients and products, we prioritize quality, traceability, and ethical practices. We work closely with suppliers who share our values, those who provide organic, non-GMO, and sustainably farmed options. We also conduct internal tastings and product testing to ensure consistency, performance, and customer satisfaction.
Are there specific ingredients, products, or innovations you are currently seeking to enhance your concepts?
Currently, we’re particularly interested in functional superfoods, fermented ingredients, plant-based dairy alternatives, and sustainable packaging innovations. These elements help us push boundaries in presentation and nutrition, enhancing both the visual and wellness appeal of our concepts.
How can platforms like the Organic & Natural Products Expo help you discover new ideas and partners?
Events like the Organic & Natural Products Expo are vital for us, since they offer a curated space to discover emerging products, network with like-minded innovators, and stay ahead of industry trends. Platforms like this help us forge valuable partnerships and source the next generation of clean, creative ingredients that align with our vision.
From plant-based innovation to zero-waste strategies, Hitesh Sharma and his team at Taste Studio continue to set new benchmarks in sustainable gastronomy. As the demand for cleaner, more meaningful dining experiences grows, platforms like the Organic & Natural Products Expo serve as vital bridges between visionary chefs, ethical suppliers, and forward-thinking brands ready to shape the future of food.