17 – 19 November 2025 | 10am – 5pm
Dubai World Trade Centre
17 – 19 November 2025 | 10am – 5pm | Dubai World Trade Centre
Event Overview
The Middle East Organic and Natural Product Expo Dubai stands as the region’s only dedicated business event for organic and natural products, successfully bridging suppliers and buyers for over 23 years.
Held in the UAE, a global trade powerhouse, the Expo benefits from the country’s strategic position as the third-largest re-exporter in the world, facilitating the movement of goods worth over $546 billion annually. The UAE’s unique geographic location connects East and West, making it an unrivaled hub for international trade and re-export activities.
With its rich history of fostering meaningful business connections, the Expo continues to be the premier platform for brands looking to tap into the growing demand for organic and natural products across the Middle East and beyond.
Product Profile
With a focus on the 5 natural market segments such as Food & Beverages, Health & Wellness, Beauty & Cosmetics, Sustainable Living and Environment, the expo is the largest gathering of the best organic and natural products in the region and is considered by industry members to be the ideal place to expand their business and in the correct and most relevant markets
Business Opportunities for you
Import and Export
The Gulf Cooperation Council (GCC) countries are rapidly emerging as major players in the global food trade, with food imports projected to reach a staggering $67.1 billion by 2025. With many GCC nations relying on imports for 85-90% of their food needs, the region presents immense opportunities for global suppliers.
As the third-largest re-exporter in the world, Dubai facilitates the movement of goods worth over $546 billion annually. Its strategic location, linking Eastern and Western hemispheres, makes it an unrivaled gateway for international trade and a popular center for re-export.
With its state-of-the-art infrastructure and commitment to fostering global connections, Dubai continues to be the ultimate destination for businesses seeking to capitalize on the growing demand for food and other essential goods across the GCC and beyond.
Retail
The demand for organic and natural products in the Middle East has skyrocketed, with consumers showing a strong preference for healthier options. Over the past four years, retail shelf space for organic products has surged by an impressive 73%, reflecting this growing trend. Retailers in the in response, leading retail giants across the region are now dedicating exclusive sections to organic and natural products, addressing surveys that reveal 55% of consumers feel there aren’t enough healthy choices in stores.
The e-commerce sector is also booming in the Middle East, with Saudi Arabia and the UAE leading the charge. Online commerce is projected to reach a phenomenal $74 billion by 2025, fueled by a young, tech-savvy demographic. With 60% of the population aged 20-39, these digitally native consumers are driving demand for quick, convenient, and secure online shopping options.
As the region continues to embrace healthier living and digital innovation, businesses that cater to these evolving trends are poised for success in this thriving market.
Private Label
Private labeling—also known as white labeling—is the practice of branding, marketing, and selling one company’s product under another company’s name. This global trend has been on the rise, with Nielsen reporting significant growth worldwide.
In the Middle East, private labeling began gaining traction within large retail chains as early as 2018. Over the past seven years, its adoption has accelerated rapidly, reshaping the region’s retail landscape.
In particular, retail giants in the UAE and Saudi Arabia have embraced private labeling extensively in the past two years. Studies reveal that 45% of consumers have shifted their shopping habits to save money, favoring private label products over branded goods. Furthermore, the number of shoppers willing to substitute mid-range brands with private label options increased from 65% to 84% between 2023 and 2024.
With its cost-effectiveness and growing consumer acceptance, private labeling is emerging as a powerful strategy for retailers to meet evolving market demands and build brand loyalty in a competitive landscape.
The Middle East Organic Market’s Growth
The regional market for organic and natural beauty products is predicted by experts to reach $8 billion in value by 204. Meanwhile, the Food & Beverage market for organic goods is expected to be worth $18.42 Billion by 2025, showing a 24.4% CAGR growth from 2023.
Along with new and growing sectors like Health care and organic and natural supplements and much more.
Recent Market Developments
- Retail shelf space for natural products grew by 60% over the past 4 years
- UAE constructing Dubai Wholesale City, spanning 550 million sq. ft to accommodate growing wholesale market
- 92% of products are imported in the region, creating huge opportunities for international organic manufacturers
- UAE third largest re-exporter in the world due to ideal geographical location
- Major retailers tested the organic waters a few years ago and now order upto 10 times the amount from wholesalers and distributors
- Position as international F&B destination spurs demand for imported natural products in HoReCa industry
- Major chain retailers vow to private label 50% of products by 2022
Location
Timing
Dubai this November is the perfect place to activate your products to the whole world.
Why?
Apart from Middle East being the best place to launch your products, the timing of the show is already marked in the calendar of key buyers who are looking to source products for the year ahead and get into new supplier relationships. Owing to the great weather, November also remains to be the peak tourist season. There’s not going to be a better chance to benefit from such exposure!
Buyers
