Organic Natural

Fresh & Perishables Forum

From Farm to Table, the Rise of Organic Fresh Produce in the Middle East

12th December, 2023

Coffee and tea are more than just beverages; they’re an integral part of culture, tradition, and daily life across the MENA region. As we witness the unprecedented growth of economies in the Middle East and North Africa, including key players like the United Arab Emirates, Saudi Arabia, and Qatar, we are also seeing a significant surge in the demand for high-quality coffee and tea experiences.

In 2020, the MENA coffee and tea market reached a value of more than $10 billion, with a projected annual growth rate of approximately 7%. With our upcoming Tea & Coffee Masterclass, we aim to bring together the top importers, re-exporters and market leaders in the Gulf to address the growing demand for these beverages and help you accelerate your tea and coffee products into this lucrative market.

Forum Agenda

Organic Fresh Produce Trends:

Explore the rise of organic fresh produce in the Middle East, covering challenges in logistics and pricing. Discuss certifications, labeling, and regulations shaping this revolution, emphasizing their impact on consumer trust and market growth.

The Future of Organics:

Contemplate if organics will become the norm. Analyze factors like consumer awareness and affordability, discussing the role of certifications and governmental initiatives. Explore potential shifts in consumer preferences and the influence of environmental consciousness on the organic market’s future.

E-Commerce, Quality, and Pricing:

Examine the impact of e-commerce on fresh produce shopping habits. Discuss how online platforms are reshaping consumer behavior, emphasizing convenience, quality, and pricing. Explore the transformative effect on the culinary landscape, promoting a sustainable and consumer-oriented approach to fresh produce.

Meet the Panelists

Abbas Rizvi

Brand Director,
Mojo Flavours

Abbas Rizvi is a dynamic and accomplished professional serving as the Brand Director at Mojo Flavours, a renowned company specializing in the development of premium beverage premixes for both hot and cold drinks. With his extensive expertise and visionary leadership, he has played a pivotal role in shaping the brand and contributing to its success.

Tauland Hyka

Category Manager,
Chef Middle East

With over 8 years of experience in the food and beverage industry, Tauland oversees the beverage portfolio of the leading foodservice distributor in the Middle East, serving the finest hotels, restaurants, and caterers across the region.

Pankaj Sajnani

Category Manager,

With 18 years of experience at Choithrams, Pankaj Sajnani is a seasoned Category Manager. His expertise in retail trends and product positioning has been pivotal to Choithrams’ success.

Rizwan Asim

Rizventures Consultancy

With a background in Supply Chain & Procurement within the F&B industry, Rizwan has embarked on a new venture, Rizventures, specializing in F&B and Retail-focused Supply Chain/Procurement Management Consultancy. In addition, he recently launched Frozen Flakes Cafe, a unique hybrid cafe concept that blends his passion for specialty coffee with over 30 luxurious gelato flavors.

Ali Husnain

Coffee Toolz ,
CEO & Founders

Ali, on a mission to revolutionize the coffee industry, has embarked on a new venture called Coffee Toolz. As an entrepreneur, he is committed to offering an extensive selection of top-tier coffee machines and cutting-edge gadgets, all designed to provide exceptional service. Ali’s passion lies in creating unforgettable coffee experiences and leaving a lasting positive footprint on the industry.

Program Schedule

TIME SLOT (GST) PM Topic Speaker

03:00 – 03:10

Official opening & Welcome Remarks GL Exhibitions

03:10 – 03:50

Panel Discussion:
Brewing Success: Exploring the Booming Tea & Coffee Demand In The MENA Market
  • Growing Demand for Specialty Coffee and Tea
  • Innovative Brewing Techniques
  • Brand Building and Marketing Strategies
  • Opportunities for partnerships and joint ventures
  • Market Challenges and Strategies for Success
Café Owners, Baristas, HoReCa Experts, Grocery stores etc.

03:50 – 04:00

Question and Answers session GL Exhibitions

04.00 - 04.05

Closing Remarks GL Exhibitions

Mark Your Calendar