28th March, 2025
1) With the increase in awareness of healthy living and clean nutrition, how do you see this trend growing in the industry?
Director – IP Manal Family Office Holdings Ltd. Dubai
This proactive trend of healthy living and clean nutrition is reshaping the industry in more exciting ways. Consumers are increasingly prioritizing wellness, sustainability, and science-backed solutions. Here are some key developments:
- Sustainable Nutrition: There’s a growing focus on nutrient-dense diets, regenerative agriculture, and reducing food waste to ensure human and planetary health.
- Personalized Health: Advances in technology are enabling tailored nutrition plans, at-home health testing kits, and targeted supplements to meet individual needs.
- Plant-Based and Whole Foods: The shift towards minimally processed, plant-based diets is gaining momentum, with products like lentil-based pastas and jackfruit tacos becoming mainstream.
- Functional Foods: Ingredients like adaptogens, immunomodulators, and probiotics are being incorporated into everyday diets to support stress management and overall well-being.
These trends are not just fleeting fads; they reflect a deeper, more conscious approach to health and nutrition.
2) What are the biggest challenges you face when sourcing high-quality health and wellness products?
Sourcing high-quality health and wellness products comes with its fair share of challenges. Here are some of the most significant ones:
- Authenticity and Quality Control: Ensuring that products meet high standards can be hard, especially with natural ingredients and varying supplier practices. Verifying the authenticity of ingredients, such as herbs or supplements, often requires rigorous testing, thanks to technology.
- Sustainability and Ethical Sourcing: Consumers increasingly demand products that are sustainably and ethically sourced. This means suppliers must prioritize fair trade, eco-friendly farming methods, and transparent practices.
- Regulatory Compliance: The health and wellness industry is now subject to strict regulations that vary across regions. Meeting these standards while maintaining product quality can be a complex and demanding process.
- Supply Chain Reliability: Seasonal availability, geopolitical risks, and natural disasters can disrupt the supply chain, making it challenging to maintain consistent product availability.
- Consumer Expectations: With the rise of personalized health solutions, brands face pressure to offer tailored products while maintaining quality and affordability.
Navigating these challenges requires a combination of strong supplier relationships, advanced quality control and assurance processes, and a commitment to transparency.
3) Do you prioritize certifications or any other requirements when selecting suppliers for your products?
Certifications like organic, non-GMO, halal, and others play a vital role in ensuring the integrity and quality of health and wellness products. Many industry leaders prioritize these certifications because they provide:
- Consumer Trust: Certifications demonstrate that a product meets specific, recognized standards, which can enhance consumer confidence.
- Regulatory Assurance: They help meet legal and regional requirements, reducing potential compliance risks.
- Market Access: Certifications like halal or kosher can open doors to new markets or niche consumer groups.
Beyond certifications, some may also evaluate suppliers based on factors such as sustainability practices, ingredient traceability, and adherence to fair trade principles
4) Any advice for companies or businesses that are planning to start exporting in the GCC region
Expanding into the GCC region can be a lucrative opportunity, but it requires careful planning and understanding of the market. Here are some key pieces of advice:
- Understand Local Regulations: Each GCC country has its own set of import/export regulations. One should familiarize oneself with customs laws, tariffs, and documentation requirements to ensure compliance.
- Cultural Sensitivity: Respect for local customs, traditions, and business etiquette is crucial. Building strong relationships and trust with local partners can significantly impact one’s success.
- Leverage Free Zones: The UAE, for example, offers numerous free zones with tax benefits, streamlined processes, and 100% foreign ownership. These zones can be an excellent entry point for businesses.
- Focus on Quality and Certifications: Products with certifications like halal, organic, or non-GMO are highly valued in the region. Ensure the products meet these standards to appeal to local consumers.
- Strategic Partnerships: Collaborate with local distributors or agents who have established networks and understand the market dynamics. This can help navigate challenges more effectively.
- Market Research: Conducting thorough research to identify demand for the products, competitive pricing, and consumer preferences. Tailoring the offerings to the local market can give one a competitive edge.
The GCC region is very dynamic and diverse, offering immense growth potential.