Explore the brewing trade opportunities and demand at the Tea & Coffee Forum
Top importers and industry experts in attendance
17 - 19 November, 2025
Coffee and tea are more than just beverages; they’re an integral part of culture, tradition, and daily life across the MENA region. As we witness the unprecedented growth of economies in the Middle East and North Africa, including key players like the United Arab Emirates, Saudi Arabia, and Qatar, we are also seeing a significant surge in the demand for high-quality coffee and tea experiences.
In 2020, the MENA coffee and tea market reached a value of more than $10 billion, with a projected annual growth rate of approximately 7%. With our upcoming Tea & Coffee Masterclass, we aim to bring together the top importers, re-exporters and market leaders in the Gulf to address the growing demand for these beverages and help you accelerate your tea and coffee products into this lucrative market.
Forum Agenda
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Growing Demand for Specialty Coffee and Tea
- Exploring the rise of specialty coffee and tea in the Middle East.
- Understanding the factors driving the demand for high-quality and unique blends.
- Case studies of successful specialty coffee and tea brands in the region.
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Innovative Brewing Techniques
- Introduction to modern brewing methods and equipment.
- Showcasing innovative brewing techniques and their impact on flavour profiles.
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Brand Building and Marketing Strategies
- Creating a unique brand identity in a competitive market.
- Effective marketing and promotion strategies for tea and coffee products.
- Leveraging social media and digital platforms for brand visibility.
- Opportunities for partnerships and joint ventures
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Market Challenges and Strategies for Success
- Addressing common challenges such as market saturation and price fluctuations.
- Strategies for long-term sustainability and growth.
- Insights from industry leaders who have successfully navigated these challenges.
Meet the Panelists
Abbas Rizvi
Brand Director,
Mojo Flavours
Abbas Rizvi is a dynamic and accomplished professional serving as the Brand Director at Mojo Flavours, a renowned company specializing in the development of premium beverage premixes for both hot and cold drinks. With his extensive expertise and visionary leadership, he has played a pivotal role in shaping the brand and contributing to its success.
Tauland Hyka
Category Manager,
Chef Middle East
With over 8 years of experience in the food and beverage industry, Tauland oversees the beverage portfolio of the leading foodservice distributor in the Middle East, serving the finest hotels, restaurants, and caterers across the region.
Pankaj Sajnani
Category Manager,
Choithrams
With 18 years of experience at Choithrams, Pankaj Sajnani is a seasoned Category Manager. His expertise in retail trends and product positioning has been pivotal to Choithrams’ success.
Rizwan Asim
Founder,
Rizventures Consultancy
With a background in Supply Chain & Procurement within the F&B industry, Rizwan has embarked on a new venture, Rizventures, specializing in F&B and Retail-focused Supply Chain/Procurement Management Consultancy. In addition, he recently launched Frozen Flakes Cafe, a unique hybrid cafe concept that blends his passion for specialty coffee with over 30 luxurious gelato flavors.
Ali Husnain
Coffee Toolz ,
CEO & Founders
Ali, on a mission to revolutionize the coffee industry, has embarked on a new venture called Coffee Toolz. As an entrepreneur, he is committed to offering an extensive selection of top-tier coffee machines and cutting-edge gadgets, all designed to provide exceptional service. Ali’s passion lies in creating unforgettable coffee experiences and leaving a lasting positive footprint on the industry.
Program Schedule
| TIME SLOT (GST) PM | Topic | Speaker |
|---|---|---|
03:00 – 03:10 |
Official opening & Welcome Remarks | GL Exhibitions |
|
03:10 – 03:50 |
Panel Discussion: Brewing Success: Exploring the Booming Tea & Coffee Demand In The MENA Market
|
Café Owners, Baristas, HoReCa Experts, Grocery stores etc. |
03:50 – 04:00 |
Question and Answers session | GL Exhibitions |
04.00 - 04.05 |
Closing Remarks | GL Exhibitions |