Organic Natural

Dubai World Trade Centre    |    18 – 20 November 2024

Dubai World Trade Centre  
18 – 20 November 2024

In a world where well-being and health-consciousness are taking center stage, the demand for herbal and organic medicines has witnessed a transformative surge. To delve deeper into this thriving trend and its implications for the Middle East market, we engaged in an insightful conversation with Mohammed Alseid, the Senior Procurement Manager of Life Pharmacy. With a commitment to quality and authenticity, Life Pharmacy has emerged as a key player in sourcing traditional, complimentary, and ayurvedic medicines from around the globe and has been associated with the Organic & Natural Products Expo for more than a decade now. 

The Booming Demand for Herbal and Organic Medicines

“The shift towards herbal and organic medicines is a profound testament to the growing awareness of natural remedies. Specially after the pandemic, people are recognizing the potency of these age-old traditions in promoting holistic wellness,” Mohammed Alseid remarked. As consumers increasingly seek alternatives rooted in nature’s bounty, the demand for herbal and organic medicines has experienced a profound upswing. This transition from conventional pharmaceuticals to herbal remedies has evolved into a steadfast and promising trend.

A Meticulous Sourcing Strategy

At Life Pharmacy, we consider quality and authenticity as non-negotiable aspects of our sourcing process. Our quest for excellence leads us to procure complementary and ayurvedic medicines from regions renowned for their herbal traditions,” Mohammed Alseid explained. Key sourcing destinations include India, China and Iran for traditional medicines. These sourcing decisions are guided by stringent evaluation criteria, ensuring that products adhere to the highest standards of quality and ethical practices.

The Middle East’s Affinity for Herbal and Organic Medicines

The Middle East market is undergoing a remarkable transformation in its approach to health and wellness. Consumers are increasingly drawn to the benefits offered by herbal and organic medicines,” Mohammed Alseid observed. As consumers seek alternatives that resonate with their quest for holistic well-being, these remedies have gained substantial traction. The demand for herbal and organic medicines has risen in tandem with the region’s evolving healthcare landscape.

Envisioning the Path Ahead

“The future holds exciting possibilities for herbal and organic medicines in the Middle East,” Mohammed Alseid mused. “As consumers embrace a holistic outlook on health, this segment is poised for sustained growth. We anticipate further innovation and research, resulting in a diverse array of products tailored to meet evolving health needs. Collaboration between traditional wisdom and modern scientific validation will elevate the credibility and efficacy of herbal and organic medicines, solidifying their role in mainstream healthcare.”

Statistics and Sourcing Insights

Life Pharmacy’s commitment to quality is underscored by its sourcing strategy. “Our sourcing decisions are driven by our unwavering commitment to quality and authenticity, we don’t hesitate in investing R & D to carefully examine, test and study these medicines thoroughly before sourcing them, there are several levels of examinations conducted” Mohammed Alseid emphasized. Complementary and ayurvedic medicines are carefully procured from regions known for their herbal heritage. This strategic sourcing has contributed to a robust lineup of herbal and organic medicines that resonate with the discerning Middle East consumer.