Organic Natural

Dubai World Trade Centre    |    18 – 20 November 2024

Dubai World Trade Centre  
18 – 20 November 2024

Nutraceuticals, supplements, and natural health have taken a rapid turn toward positive demand post-pandemic. Primary reasons for this revolve around immunity and boosting overall health.

We asked the experts for their opinion.

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The pandemic increased the demand in the region 

In an article on supplements earlier this year, Dr. Rajesh Gupta, Internal Medicine Specialist at Burjeel Specialty Hospital, Sharjah, stated, “The hysteria generated by the pandemic sees many people opting for multivitamin supplements and pills that claim to boost immunity.”

Sushma Garg, Dietetics (Specialist), at Aster Hospital Mankhool, shared, “As of today, customers and patients are looking for protein supplements, immunity boosters, bone strength enhancers, skincare and haircare solutions, gut health regulators, cholesterol-reducing supplements, and more.”




Several supplements are currently trending

“Supplements providing Vitamin C, Vitamin D, Vitamin E, Vitamin B complex, and minerals like zinc, selenium, Omega-3 fatty acids, and probiotics are on the rise. The increase in sales at some VPS Healthcare pharmacy outlets is as high as 100 per cent,” declared Gupta.

Meanwhile, Garg said, “Vitamin C, Vitamin E, Vitamin D, and other immunity-boosting supplements are trending. For cholesterol, garlic oil, oat brand powder, fiber supplements, and more are in demand. To maintain gut health, probiotic supplements are required. To improve endurance and energy, omega 3 and fish oil come out on top. Whereas collagen is used for beauty.”

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The importance of certification

“If I prescribe supplements to my patients, I always go for certification.

It shows the authenticity of the product, its nutrition level, any food allergies, and we know that it’s safe to prescribe. Of course, I always suggest getting medical advice before purchasing supplements on your own,” Garg said.


Innovation and segments that will expand in the future

“I believe that the future of supplements lies in immunity, beauty, and reducing cholesterol. Innovation will be in the form of digital platforms and apps, where on-demand supplements will soon be normalized.”